Subscription Analytics

Track MRR, churn and revenue across all your plans

12.5%

$48,920

Monthly Recurring Revenue

9.8%

$587,040

Annual Recurring Revenue

4.2%

3,842

Active Subscriptions

0.3%

2.4%

Churn Rate

Revenue & Growth

Monthly revenue vs net revenue

New MRR
$6,180 +18%
Active Trials
312 +6%
ARPU
$12.73 +3%
Avg. LTV
$1,284 -2%

Net Revenue (This Month)

$52,600

8.4% vs last month
Revenue by Plan
Plans
Monthly Revenue Goal

$48,920 of $60,000 target

82%
$6,180

New MRR

$2,800

Expansion

-$1,470

Churned


12

Days Left

$61,200

Projected

$1,630

Avg / Day

On track to exceed the goal by +2% this month.
Payment Health
View dunning
Successful payments3,120 charges
98.2%
Failed this monthcard declined / expired
84
Recovered (30d)via dunning
54
Recovery rate 62%
MRR Movement

Composition of this month's gross MRR change

Status

New 58%
Expansion 32%
Contraction 5%
Churn 5%
Net MRR added this month +$7,930
Churn vs Retention
Top Plans

Revenue share by plan

Manage
Enterprise $21,54044%
Pro $18,76038%
Starter $8,62018%
Add-ons $3,2007%
Recent Activity
View all
  • Acme Inc subscribed to Pro

    15 min ago
  • Payment failed — Globex Corp

    1 hr ago
  • Umbrella LLC renewed Enterprise

    3 hrs ago
  • Initech trial ends in 2 days

    5 hrs ago
  • Hooli upgraded to Business

    Yesterday
Trials Ending Soon
All
c
Initech
Pro trial
2 days
c
Vandelay Ind
Starter trial
4 days
c
Hooli
Enterprise trial
6 days
c
Pied Piper
Pro trial
7 days
TransactionCustomerPlanAmountMethodDateStatus
#TXN-88412
c
Acme Inc
Pro$49.00Visa •••• 424209 Jul 2026Succeeded
#TXN-88410
c
Globex Corp
Enterprise$299.00Amex •••• 100109 Jul 2026Failed
#TXN-88407
c
Initech
Starter$19.00PayPal08 Jul 2026Pending
#TXN-88401
c
Umbrella LLC
Enterprise$299.00Visa •••• 889008 Jul 2026Succeeded
#TXN-88399
c
Soylent Co
Pro$49.00Mastercard •••• 552107 Jul 2026Succeeded
#TXN-88395
c
Pied Piper
Pro$49.00PayPal07 Jul 2026Succeeded
Sarah
Sarah Lin
Online
Today
c
Hey! Globex Corp's payment failed again — should we pause their subscription?
9:24 AM
Let's give the dunning flow one more retry first. It's scheduled for tomorrow.
9:26 AM
c
Got it 👍 I'll add a note on their account.
9:27 AM
Perfect. Also — Acme just upgraded to Pro 🎉
9:28 AM
c